(01) The Advisory Arm
Straight advice / freshly baked
70% behavioural economics — 30% raise readiness
(02) The Practice
We bring judgement from both sides of the table. Years spent reading decks as investors taught us exactly where a raise narrative breaks — and why.
The same lens applies inside your product: how people actually choose, hesitate and come back. We apply behavioural economics to user behaviour, then measure it.
(03) What we do
Before you walk into a partner meeting, we read your raise the way investors will. A narrative audit, a line-by-line deck teardown, a sober model review and a data room that answers questions before they're asked — plus the investor psychology that sits underneath all of it.
A behavioural economist embedded in your team, part-time. We redesign pricing architecture, activation nudges, choice architecture and retention loops — and design the experiments that prove which ones work.
(04) Process
We read everything, talk to your team and deliver a written verdict: what's working, what isn't, and what to do first.
One problem, ninety days. A raise narrative rebuilt or an activation funnel re-architected — shipped and measured.
Fractional, ongoing. We stay in the room for the decisions that compound, month after month.
(05) Why us
Our background is venture. We know what makes a partner lean in — and the slide where they quietly stop reading.
Applied behavioural economics, grounded in evidence and tied to measurable lift. No growth hacks, no hunches.
Fixed fees and retainers only. No success fees, no arranging, no conflicts. Our only incentive is the advice.
The Sunday Sarnie rule
If we wouldn't defend it in a partner meeting, it doesn't go in your deck.
(06) Contact
Lands directly with us — straight answer within 48 hours.
